Creative Showcase

Scarf - Fancy Dress Print / Mother's Pride/Marvel Group of Companies

Submitted By Sabu Paul

Description

Mother’s Pride, the most loved preschool in India with more than 20,000 children, has love as its core value. This year the brand launched the tagline ‘Love Blossoms Here’ with a campaign that depicted the many activities the little children of Mother’s Pride get to take part in. As the school wanted to spread the message of love, the agency decided to do something unconventional on Mother’s Day. We created limited edition scarves that represented one of the activities, and gifted it to the mothers of the tiny tots. The message on the box urged them to celebrate motherhood, asserting that a mother is the true embodiment of love. And draped in colourful scarves, which they proudly wore, thousands of young mothers created goodwill and tremendous word-of-mouth publicity for the brand.

Client

Mother's Pride/Marvel Group of Companies

Agency

Out of the Box

Media

Print

Credits

Art Director

Viral Pandya, Guneet Pandya

Creative Director

Viral Pandya, Sabu Paul, Guneet Pandya

Designer

Viral Pandya, Guneet Pandya, Komal Tandon

Illustrator

Bombay Duck Designs

Writer

Viral Pandya, Sabu Paul, Guneet Pandya

Views

434

 

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