Creative Showcase
Scarf - Fancy Dress Print / Mother's Pride/Marvel Group of Companies
Submitted By Sabu Paul
Description
Mother’s Pride, the most loved preschool in India with more than 20,000 children, has love as its core value. This year the brand launched the tagline ‘Love Blossoms Here’ with a campaign that depicted the many activities the little children of Mother’s Pride get to take part in. As the school wanted to spread the message of love, the agency decided to do something unconventional on Mother’s Day. We created limited edition scarves that represented one of the activities, and gifted it to the mothers of the tiny tots. The message on the box urged them to celebrate motherhood, asserting that a mother is the true embodiment of love. And draped in colourful scarves, which they proudly wore, thousands of young mothers created goodwill and tremendous word-of-mouth publicity for the brand.
Client
Mother's Pride/Marvel Group of Companies
Agency
Out of the Box
Media
Credits
Art Director
Viral Pandya, Guneet Pandya
Creative Director
Viral Pandya, Sabu Paul, Guneet Pandya
Designer
Viral Pandya, Guneet Pandya, Komal Tandon
Illustrator
Bombay Duck Designs
Writer
Viral Pandya, Sabu Paul, Guneet Pandya
Views
434