Creative Showcase

5 Line Staff - Details / Thinking Group Ltd.

Submitted By Ada Wong

Description

Every detail and frequency of sounds plays a role in music and should not be neglected. Westone earphones deliver every detail of sound and every frequency with rich low-end, detailed mids and articulate highs thus providing an exceptional experience for the listener unlike other earphones which may not deliver every detail of the sound at every level.

Objective

To convince listeners of the unique breadth and detail of sound delivered by Westone earphones.

Technical Challenge

The challenge was how to demonstrate the detailed sounds that Westone earphones deliver visually in a print ad. Instead of just showing the product, therefore, we used 5-line music staff to illustrate to the audience the detail, frequency and pitch of sounds that they could hear with Westone earphones.

Client

Thinking Group Ltd.

Agency

Grey Hong Kong

Media

Print

Credits

Account Executive

Edmond Lau

Art Director

Keith Ho / Kong Siu Lan / Tony Cheung

Creative Director

Keith Ho / Kong Siu Lan / Vincent Tse

Illustrator

Tony Cheung

Writer

Vincent Tse / Paul Tsang

Views

208

 

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