Creative Showcase

Fans / Earthwatch Institute

Submitted By Ada Wong

Description

We designed three paper fans with pictures of animals on each panel and mailed them to the public during summer. It was a low cost yet effective way for people to stay cool. When people opened the panels on the fan, they would see one animal turn into another and then another revealing our message “the more you fan, the more animals will survive”. The public learned that by simply fanning themselves they could help reduce carbon emissions and save animals.

Objective

The carbon emissions from air-conditioning leads to animal extinction because they speed up global warming. We wanted to persuade people that with just a little personal effort, they could use less air-conditioning and help save many animals from extinction.

Technical Challenge

As fans had rarely been designed in this way before, it took time to find a suitable supplier.

Client

Earthwatch Institute

Agency

Grey Hong Kong

Media

Design

Market

Culture, Leisure and Sports

Credits

Account Executive

Dorothy Yung / Michelle Tang

Art Director

Keith Ho / Sonic Choy / Gloria Fung

Creative Director

Keith Ho / William Tsang / Sonic Choy

Designer

Gloria Fung

Illustrator

Bon Leung

Writer

William Tsang / Halo Cheng

Views

302

 

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