Creative Showcase
Tea Bag / LCCS (HK) Ltd.
Submitted By Ada Wong
Description
Free Gansu Brand “tea bags” were distributed to people all over town. But instead of tea, the bags contained mud and a message “Muddy water is the daily drink for people in China’s arid regions. Let’s give them clean water”, there was also a donation card to encourage people to give money immediately.
Objective
People in the arid regions of NW China have no choice but to drink muddy water to survive. LLCS, is a charity organization dedicated to resolving water shortage problems. They wanted to raise awareness of the plight of people in China's arid regions and seek donations to alleviate their situation.
Technical Challenge
The “tea" in the bags was actually dried mud. But Hong Kong’s weather is very humid, so we needed to dry the mud before putting it into the bags. This was the biggest challenge.
Tea Bag
http://www.goodforyoureyes....
Client
LCCS (HK) Ltd.
Agency
Grey Hong Kong
Media
Outdoor
Market
Culture, Leisure and Sports
Credits
Account Executive
Erica Ho / Martin So
Art Director
Keith Ho / Michelle Woo / Ray Lam
Creative Director
Keith Ho / Ray Lam / Keith Lo
Designer
Michelle Woo
Writer
Joshua Wong / Andy Wong / Keith Lo
Views
1202