Creative Showcase

Jaws never return Vinegar Plate / Green Sense

Submitted By Ada Wong

Description

We distributed finless sharks in red vinegar sauce plates at restaurants serving shark’s fin soup, telling people that after having their fins chopped off, the sharks will be drown in the ocean and bleed to dead.

Objective

Sharks are facing annihilation because of the demand for shark’s fin soup. Over 70 million sharks are killed each year and Hong Kong consumes half of the total. We wanted to change people’s minds about eating sharks’ fin soup.

Technical Challenge

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Jaws never return Vinegar Plate

http://www.goodforyoureyes....

Client

Green Sense

Agency

Grey Hong Kong

Media

Outdoor

Market

Culture, Leisure and Sports

Credits

Account Executive

Dorothy Yung / Angus Mak

Agency Producer

John Lo / Ken Yan / Ying Ying Wong

Art Director

Keith Ho / Kong Siu Lan / Tony Cheung

Creative Director

Keith Ho / Kong Siu Lan / Vincent Tse

Illustrator

Shannon Ma

Writer

Vincent Tse / Paul Tsang

Views

376

 

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