Creative Showcase

15W-50 Motor Oil Cologne / BMW

Submitted By David Baldwin

Description

This is an invitation to get PGA players to come to a ride and drive at The Autobahn Country Club, their chance to open up one of BMW's M cars on an actual race track. These guys are inundated with 100's of invitations throughout the tour. We created an actual
motor oil scented cologne which was put into their lockers.

Objective

PGA players are competitive Athletes by nature and are very influential to our target. BMW is always looking for ways to get influencers in their cars.

Client

BMW

Industry

Automotive

Agency

Baldwin&, Raleigh, NC
www.baldwinand.com

Media

Innovative Use of Media

Market

Automotive

Credits

Account Executive

Jerry Bodrie, Cameron Vann

Art Director

Rob Frasketi

Creative Director

David Baldwin, Bob Ranew

Designer

Rob Frasketi

Writer

Hayley Reaver

Views

614

 

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