Creative Showcase

The Grand Rapids LipDub Video / Grand Rapids, MI

Submitted By Rob Bliss

Description

The Grand Rapids LipDub Video (http://www.youtube.com/watch?v=ZPjjZCO67WI) was a viral video that uses an all-in-one-take shot throughout the city, with no editing/splicing/multiple cameras involved.
LipDub:A lip dub is a type of video that combines lip synching and audio dubbing to make a music video.
The purpose of the video was to show off the excitement and beauty of Grand Rapids in a unique, compelling, emotional way after being put on a list of the "top ten dying cities" by Newsweek.

Objective

The video's objective was to make Grand Rapids look like a fantastic place to live, work, and visit. With only a budget of $40,000, the project was estimated by Grand Rapids' tourism bureau to be worth over five million dollars in positive publicity. It was featured in countless international news organizations, and was called "the greatest music video ever made" by Roger Ebert, to the citizens of the city being named "Persons of the Week" by ABC World News.
The video is currently a top 3 finalist to win an award from PR Newswire for "Best Use of Video in Social Media":
http://promotions.prnewswire.com/Agility-at-Work_Vote-Video.html

Technical Challenge

1.) A budget of only 40,000 that needed to compete for the attention of people worldwide
2.) The video had to be shot all in one single unedited take, throughout the shut down streets of the 2nd largest city in the state of Michigan.
3.) City government only allowed for 3.5 hours to get the perfect shot
4.) The video involved choreographing countless groups, from helicopter takeoffs, 250 ft. walls of fire, parades and motorcades, and 5,000+ participants.

The Grand Rapids LipDub Video

http://www.youtube.com/watc...

Client

Grand Rapids, MI

Industry

Government/Tourism

Agency

Status Creative
statuscreative.com

Media

Television

Market

Tourism

Credits

Account Executive

Rob Bliss

Art Director

Rob Bliss

Creative Director

Rob Bliss

Director

Rob Bliss

Editor

Andrew Tingley

Producer

Scott Erickson

Production Company

Creo Productions

Writer

Rob Bliss

Views

290

 

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