Creative Showcase

La Tragico Pomodoro (The Sad Tomato) / Michael Angelo's Frozen Entrées

Submitted By Seth Perisho

Description

A short film meant to capture the feel of classic Italian art cinema. Michael Angelo's isn't as well-known as their competition, and we wanted an entertaining way to show their Italian authenticity. This is meant to be the first in a series.

Objective

This short was used as a broadcast vehicle, as rich media display content and as viral web film to generate excitement for a free trip to Italy for social sites.

Technical Challenge

We used our meager budget to our advantage with this concept, as limited takes, shaky camera moves and amateurish production value added to the desired look and concept.

Client

Michael Angelo's Frozen Entrées

Industry

Frozen Food

Agency

The Ampersand Agency
ampersandagency.com

Media

Television

Market

Food

Credits

Account Executive

Cindy Holladay

Agency Producer

Catie Ormsby

Art Director

Jeff Steinhouse

Content Strategist

Adam Troyak

Creative Director

Seth Perisho

Designer

Drew Hammond

Editor

Ron Pippin

Music & Sound

Digital Domain

Production Company

Shiny Object

Writer

Seth Perisho

Views

605

 

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