Creative Showcase

The Smallest Art Gallery / Color Paradise Hong Kong Ltd.

Submitted By Ada Wong

Description

Ice Gel is a professional fingernail paint brand with a great variety of colors that can create very delicate and complicated patterns, enabling women not only to embellish their hands but also show their own style and personality.

Objective

Ice Gel believes that nail painting is an art. It wanted to promote this brand proposition

Technical Challenge

Media fees and shop rentals are very high in Hong Kong. So we created the "world's smallest art gallery". We commissioned an artist to create a range of modern art pieces on crystal fingernails. Then we put the nail paintings in a tiny art gallery inside the world's smallest store, a one-foot-square "cube shop" inside a popular shopping mall with many nail salons. Visitors could scan a QR code on the gallery to learn more at Ice Gel's website.

The Smallest Art Gallery

http://www.ideaexcellence.c...

Client

Color Paradise Hong Kong Ltd.

Agency

Grey Group Hong Kong

Media

Outdoor

Market

Cosmetics, Beauty Products and Perfumes

Credits

Account Executive

Susanna Lee / Melody Siu

Art Director

Keith Ho / Nicholas Hong / Davey Lui / Jeff Lai / Hui Ka Kit

Creative Director

Keith Ho / Nicholas Hong / Davey Lui / Henry Yim

Illustrator

Leon Lai / Sam Lo

Writer

Henry Yim / Kristie Chen

Views

905

 

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