Creative Showcase
Forgot your Password / Alzheimer's Association
Submitted By Ricardo Ovelar
Description
Forgetting your password can be a frustrating, confusing moment -- an emotion that Alzheimer's sufferers deal with day in and day out. For national Alzheimer's month in November, we came up with an interesting way to raise money for client the Alzheimer's Association. Partnering with Univision.com, we added a few lines to every "forgot your password?" reminder the Web site sent to its members, reminding them that that moment of self-doubt is a constant reality for those afflicted with the disease.
Forgot your Password
http://www.youtube.com/watc...
Client
Alzheimer's Association
Industry
Non-profit Organization
Agency
Grupo Gallegos
Media
Interactive
Market
Non-profit
Credits
Art Director
Ricardo Ovelar
Creative Director
Martin Cerri
Writer
Santiago Rivillas
Views
1604