Creative Showcase

Towel / Kerala Tourism

Submitted By Ajith Gopinath

Description

On the eve of World Tourism Day 2012, the UN Secretary-General Ban Ki Moon's message highlighted the fact that everyone has a role in sustainable tourism. He went on to add that every action counts and that this year, one billion international tourists will travel to foreign destinations. Imagine what one act multiplied by one billion can do?

Objective

This creative rendition was aimed at tourists to play their part by offsetting their own carbon emissions, choosing ecologically friendly destinations and providers, or simply by postponing having their towels laundered. In other words tell them that every action counts.

Client

Kerala Tourism

Agency

Department of Tourism, Kerala
www.stark.in

Media

Print

Market

Tourism

Credits

Account Executive

Sree Shankar

Agency Producer

Stark Communications Pvt. Ltd.

Art Director

Madhu A V

Creative Director

Shelton Pinheiro/ Ajith Gopinath

Photo Illustrator

Mohammed Akbar

Photographer

Mohammed Akbar

Writer

Ajith Gopinath/ Shelton Pinheiro

Views

1103

 

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