Creative Showcase

First Changes Everything / New Era

Submitted By Pereira & O'Dell

Description

Part of “Flying Your Own Flag” is showing reverence to those who flew before you. On April 15, 1947, Jackie Robinson became the first African-American in the major leagues when he played his first game with the Brooklyn Dodgers. New Era, official outfitter to Major League Baseball, paid homage to the definitive game changer unveiling the “First Changes Everything” tribute video.

Objective

As part of the celebration, New Era is inviting photos or video submissions to New Era’s Facebook or Twitter with #FirstChangesEverything in the message, featuring fans tipping their caps to Jackie Robinson, the quintessential first.

The ad illustrates Robinson\'s enduring legacy in the present day rather than using archival footage of the player\'s past. Within minutes after going live, fans across the world began tipping their hats to Jackie using the hashtag #FirstChangesEverything

First Changes Everything

http://youtu.be/mzf1xykHSUc

Client

New Era

Industry

sports apparel

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Integrated Branding

Market

sports enthusiasts

Credits

Account Executive

Cory Berger

Agency Producer

Jessica Friedman

Art Director

Josh Yeston

Content Strategist

Blair Williams

Creative Director

Dave Arnold, Frank Anselmo

Editor

Dave Rothstadt

Photographer

Robert Gilbert

Producer

Saxon Eldridge, Kaitlin Del Campo

Production Company

Rooster

Writer

Jake Dubs

Views

511

 

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