Creative Showcase

Better Shave / Cremo

Submitted By Paul Christensen

Description

A campaign to launch a challenger brand in the overcrowded shaving market.

Objective

How do you get men to switch from their usual can of shaving foam or gel to a tube of cream they've never heard of? By skipping the typical smiling face and letting the tube speak for itself, describing the astonishing results you’ll get from this new way of shaving. Initial same store sales reports indicate the tube is getting the message across loud and clear.

Technical Challenge

The tube has quite a bit of meaty description on it. We decided to leverage that by putting it front and center and not encumbering the rest of the ad with loads of copy.

Client

Cremo

Industry

CPG

Agency

Juju Factory
JujuAdFactory.com

Media

Integrated Branding

Market

Cosmetics, Beauty Products and Perfumes

Credits

Account Executive

Ian McIlvaine, Jayne Bradley

Art Director

Paul Christensen

Creative Director

Paul Chrstensen, Scott Montgomery

Writer

Scott Montgomery

Designer

Jeannette McIlvaine

Views

2222

 

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