Creative Showcase

The Walking Dead / AMC

Submitted By Allie Vukov

Description

The Walking Dead was the number one show in America and had become the crown jewel of quality-programming king AMC. From its premiere onward, Season Four had drawn record audiences. But, as has become custom, the show took a months-long hiatus in the middle of the season and a lot was riding on its return to the airwaves. Adding to the pressure, The Walking Dead's second-half launch would coincide with the opening ceremony of the Winter Olympics. To generate a huge swell of buzz and re-energize show faithful, we brought zombies to the streets of New York City. More specifically, 15 hungry walkers shocked passersby from under a sidewalk grate while hidden cameras rolled. The resulting video garnered over 10 million views, 300 million media impressions and was the most-viral piece of content AMC has ever created. The season 4.5 launch tied the premiere in ratings and bested the Olympics.

Client

AMC

Industry

Cable And Satellite Television Channel

Agency

Relevent Partners LLC
http://relevent.com/

Media

Television

Market

Entertainment

Credits

Account Executive

Claire Annas

Agency Producer

H. Tony Berger

Content Strategist

Ian Cleary

Creative Director

Jody Feldman

Director

H. Tony Berger

Producer

Bari Henderson

Views

306

 

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