Creative Showcase

Peach Shades / McDonald's

Submitted By Cossette Communications

Description

Available only during the summer, McDonald's wanted to promote their Real Fruit Peach Smoothie as a refreshingly cool summer snack. So, at busy bus stops in Canada, Cossette constructed ads that were printed on custom-made blinds. The ads revealed a message using motion sensors -- giving people a cool moment, while promoting a refreshing snack that does the same.

Client

McDonald's

Agency

Cossette

Media

Outdoor

Market

Food

Credits

Agency Producer

Sue Barteluk

Art Director

George Lin

Creative Director

Michael Milardo

Writer

Pierre Chan

Views

742

 

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