Creative Showcase
Peach Shades / McDonald's
Submitted By Cossette Communications
Description
Available only during the summer, McDonald's wanted to promote their Real Fruit Peach Smoothie as a refreshingly cool summer snack. So, at busy bus stops in Canada, Cossette constructed ads that were printed on custom-made blinds. The ads revealed a message using motion sensors -- giving people a cool moment, while promoting a refreshing snack that does the same.
Client
McDonald's
Agency
Cossette
Media
Outdoor
Market
Food
Credits
Agency Producer
Sue Barteluk
Art Director
George Lin
Creative Director
Michael Milardo
Writer
Pierre Chan
Views
742