Creative Showcase

The Infinite Monkey Theorem PRINT / The Infinite Monkey Theorem

Submitted By Sean Topping

Description

The Infinite Monkey Theorem represents a counter culture in winemaking. No vineyard. No pretense.

To announce the new break through concept of selling premium wine in a can, Grit highlighted the the benefits of no longer needing a wine opener and invited everyone to try the new canned wine. Snobs included.

Objective

To change peoples perceptions on what damn good wine looks like.

Technical Challenge

Small budget.

Client

The Infinite Monkey Theorem

Industry

WIne

Agency

Grit
madewithgrit.com

Media

Print

Market

Food

Credits

Account Executive

Ashley Kelly

Art Director

Tim White

Creative Director

Sean Topping

Writer

Holly Menges

Views

229

 

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