Creative Showcase

Inspire & Convert / Readz

Submitted By Bart De Pelsmaeker

Description

"Inspire and Convert" is an interactive online presentation/story. It is a showcase of how a story or presentation can be shared online. Leveraging large, inspiring images, background videos and emotionally rich wordage, "Inspire and Convert" illustrates how creating the right emotional setting can be important in lead generation.

Objective

Marketers are a very busy and, thus, hard-to-reach crowd. Rather than sharing a PDF through email or online, we aim to increase interest by presenting the content as an easy-to-navigate, intriguing and fun journey online.

Technical Challenge

The whole interactive experience was built on the Readz content platform. To achieve the final effect, features such as full-screen, streaming background video were added to the platform. Using streaming and background loading, lightening-fast load times were maintained, despite the video and large images. The content is responsive and designed for touch/swipe on mobile devices.

Inspire & Convert

http://inspire-and-convert....

Client

Readz

Industry

Technology, Media

Agency

Readz
http://www.readz.com

Media

Interactive

Market

Technology

Credits

Agency Producer

Bart De Pelsmaeker

Content Strategist

Julie Neumark

Creative Director

Kira Churnakoses

Views

247

 

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