Creative Showcase
Fry Gloves / McDonald's
Submitted By David Soames
Description
We call these Fry Gloves. Now, your hands can stay warm while looking like America's Favorite Fries.
Objective
McDonald's is an official sponsor of the Green Bay Packers. We were looking for a clever way to leverage this partnership and being that Green Bay is known for being one of the coldest NFL markets, Fry Gloves were born.
Technical Challenge
We went through 4 different prototypes of the gloves prior to finally landing on a product that looked as simple and iconic as the McDonald's fry box itself.
Credits
Account Executive
Andrea Jonas, Kamron Moore
Agency Producer
Fancy Montoya
Art Director
David Soames, Dustin Taylor
Creative Director
Kevin Sutton
Views
760