The Text / The Coca-Cola Company
Submitted By Pereira & O'Dell
The third film in Pereira & O'Dell's "Crossroads" campaign for Coca-Cola has finally launched. "The Text", asks what you would do for a true friend? This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. Black also directed the first two films (The Rumor, Something Unexpected) released earlier this year.
The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty.
The Coca-Cola Company
Pereira & O'Dell
Henry Arlander, Mona Gonzalez, Rose Valderrama
Jeff Ferro, Victoria Whitlow
Ana Cortat, Josh Brandau, Sara Lezama
PJ Pereira, Rob Lambrechts, Jaime Robinson, Rafael Rizuto
Dustin Lance Black
Music & Sound
Jason Forest, Gunner Clancey