Creative Showcase

The Text / The Coca-Cola Company

Submitted By Pereira & O'Dell

Description

The third film in Pereira & O'Dell's "Crossroads" campaign for Coca-Cola has finally launched. "The Text", asks what you would do for a true friend? This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. Black also directed the first two films (The Rumor, Something Unexpected) released earlier this year.

The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty.

Client

The Coca-Cola Company

Industry

non-alcoholic beverages

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Television

Market

Food

Credits

Account Executive

Henry Arlander, Mona Gonzalez, Rose Valderrama

Agency Producer

Jeff Ferro, Victoria Whitlow

Art Director

Luke Acret

Content Strategist

Ana Cortat, Josh Brandau, Sara Lezama

Creative Director

PJ Pereira, Rob Lambrechts, Jaime Robinson, Rafael Rizuto

Designer

Moses Kelany

Director

Dustin Lance Black

Editor

Umlaut Films

Music & Sound

Music Dealers

Photographer

Carlos VerĂ³n

Producer

Jason Forest, Gunner Clancey

Production Company

Bully Pictures

Writer

Omid Amid

Views

292

 

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