Creative Showcase

Play Smart / School of Visual Arts, NY

Submitted By Tommaso Fontanella

Description

After almost two decades of low TV ratings and half-empty stadiums, it’s no secret that the WNBA has a viewership problem. Very few people even talk about the WNBA, and when they do, it isn’t pretty. There’s no dunking. It’s too slow. The men’s game is just more fun.

Sure, there’s less dunking in the WNBA. But dunking isn’t everything, especially for savvier fans who want more strategy and finesse. This campaign highlights what makes the women’s game great: superior playmaking, real teamwork, and sick-nasty ball skills. Not to mention that there’s no annoying showboating or narcissistic superstars. It’s just pure, smart basketball.

Client

School of Visual Arts, NY

Media

Print

Market

Culture, Leisure and Sports

Credits

Art Director

Tommaso Fontanella

Instructor

Dan Kenneally, Adam Kanzer

Writer

Ted Meyer

Views

210

 

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