Creative Showcase

Gauntlet / RSM

Submitted By Margaret Bond

Description

"Gauntlet" was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM.

Objective

Formerly McGladrey, RSM is the fifth largest accounting, tax and consulting firm in the U.S. This :60 spot is a part of a global rebranding campaign that formalizes the company changing its identity and aligns the firm with RSM International, a network of audit, tax and consulting firms in more than 110 countries.

Technical Challenge

The production involved three different active locations, very difficult stunts and highly choreographed action.

Client

RSM

Agency

Luquire George Andrews (LGA)
www.lgaadv.com

Media

Television

Market

Financial Services

Credits

Account Executive

Peggy Brookhouse (President), Stephanie Spicer, Sarah Helms, Anna Mullen

Agency Producer

Heather Haley

Art Director

Jon Cain

Creative Director

Steve Dunkley (Chief Creative Officer), Jennifer “JJ” Jones (Group Creative Director)

Director

Ivan Grbovic

Editor

Brandon Porter

Music & Sound

Barking Owl

Producer

Jason Botkin (Executive Producer for Cap Gun Collective)

Production Company

Cap Gun Collective

Writer

Margaret Bond

Views

340

 

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