Creative Showcase

Emoji / ParticipACTION

Submitted By Kelly Flynn

Description

Canadian children today spend almost 8 hours a day on screens. As a result only 5% get the 60 minutes of daily physical activity they need. ParticipACTION, a national non-profit organization with a mandate to promote physical activity, needed to raise awareness and encourage parents to limit children’s screen time. The spot features forgotten sport balls wearing icons of screen activity – sad emoji faces. To drive the message home, ParticipACTION concludes the spot with an unexpected call to action, ‘don’t visit our website.’

Client

ParticipACTION

Agency

Zulu Alpha Kilo

Media

Television

Market

Non-Profit

Credits

Agency Producer

Tara Handley

Art Director

Andrea Romanelli

Creative Director

Zak Mroueh

Director

Tom Feiler

Editor

Mike Headford, zulubot

Music & Sound

“Mr. Lonely” Bobby Vinton, Licensing Music House: Eggplant

Producer

Karen Tameanko, Laurence Payne

Production Company

Circle

Writer

George Ault, Jon Taylor

Views

290

 

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