Creative Showcase

Snakebombing / Canada Dry Mott's

Submitted By Kelly Flynn

Description

To promote “Venom,” a vodka beverage with caffeine from green tea and guarana to Millennials we launched the #SnakeyWakey campaign and encouraged Millennials to rally their friends who are missing out to instead go out and seize the night.

The campaign began with a :30 digital video featuring an unconventional spokesperson draped in snakes. He suggests that if your friends are missing out on good times, the solution might be to wake them up with snakes. Then the spokesperson quite literally wakes up Millennials by throwing snakes at them.

As part of the campaign, we created a unique Google Chrome extension that allows the target audience to prank their friends and “wake” them up with snakes. Once the extension is downloaded, casual internet use is interrupted by a web overlay with unexpected snakes and Venom branding. The extension is triggered during hours that are typically associated with friends going out at night.

Client

Canada Dry Mott's

Agency

Zulu Alpha Kilo
http://www.zulualphakilo.com

Media

Television

Market

Beverages, Alcoholic

Credits

Account Executive

Kerry McKibbin, Maya Adler

Agency Producer

Christine Pacheco

Art Director

Catherine Allen

Content Strategist

Heidi Philip, Emma Brooks

Creative Director

Zak Mroueh, Allen Oke

Director

Matt Eastman

Editor

Jay Baker

Music & Sound

zulubot

Producer

Paul Fler

Production Company

Touch Point

Writer

Ian Simpson

Views

209

 

Share To

Related Items

Follow Us