Creative Showcase

Thrones / Progressive Insurance

Submitted By Arnold Worldwide

Description

Progressive Insurance, in partnership with Arnold Worldwide, created a new print campaign to illustrate their leadership position in the motorcycle insurance category. To do so we took Flo, Progressive’s cheery spokesperson, and placed her into the world of badass motorcycle riders — sporting scuffed leathers, sleek riding gear and a ton of attitude.

Flo is depicted sitting on three different thrones, inspired and built out of authentic motorcycle parts from actual cruiser, touring and sport bikes, under the supervision of Chase Stopnik, a custom bike builder based out of Los Angeles. Beyond the print campaign, Progressive is bringing the thrones to motorcycle rallies across the US where bike lovers can take photos and interact with these beautifully crafted works of art.

Client

Progressive Insurance

Agency

Arnold Worldwide
www.arn.com

Media

Print

Market

Financial Services

Credits

Account Executive

Elliott Seaborn, Vallerie Bettini, Gail Felcher, Kate Browne, Erin Sullivan

Agency Producer

Kathy McMann, Dayna Stanley, Diane Brito

Art Director

Jennifer Fisher, Sam Mullins

Content Strategist

Cordelia Fasoldt

Creative Director

Jim Elliott, Sean McBride, Marc Sobier

Illustrator

Nick Devine

Writer

Bryce Issacson

Views

756

 

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