Creative Showcase

"Play it Better" (Leva Na Boa) / Fanta

Submitted By PJ Pereira

Description

Pereira & O'Dell has refreshed Fanta's global "Play It Better" Campaign for Latin American teens. "Play It Better", or "Leva Na Boa," shows how teens can flip the script on social media blunders. Epic fails become epic successes in ?#?LevaNaBoa

The fully integrated campaign includes TV, web films, packaging, out of home and social media channels.

Client

Fanta

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Interactive

Market

Beverages

Credits

Account Executive

Henry Arlander, Mona Gonzalez, Maura Mattoon, Jenna Hering

Agency Producer

Jeff Ferro, Elisa Moore, Cherie Appleby

Art Director

Estefanio Holtz

Designer

Moses Kelany

Director

Andy Martin

Music & Sound

740 Sound

Producer

Sam O’Keefe, Belle Palmer

Production Company

Strange Beast

Writer

Marcos Almirante

Views

347

 

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