Creative Showcase

gingerbreadTO / KitchenAid

Submitted By Kelly Flynn

Description

Most cities are built out of steel, rebar, and concrete. This one’s built out of gingerbread and icing. Introducing #gingerbreadTO – a gingerbread homage to Canada’s largest city, Toronto. KitchenAid took over an ordinary store window in downtown Toronto and using its iconic KitchenAid Stand Mixer filled the window with a handmade gingerbread cityscape. #gingerbreadTO features many of Toronto’s recognizable buildings like St. Lawrence Market, The Royal Ontario Museum, and Union Station. The entirely edible city even has a moving streetcar and its gingerbread CN Tower stands nearly six-feet tall. And for the more eagle-eyed passersby there’s a little gingerbread version of Toronto’s most-famous son, Drake. #gingerbreadTO – a city made delicious by KitchenAid.

Client

KitchenAid

Agency

Zulu Alpha Kilo
zulualphakilo.com

Media

Outdoor

Market

Home Appliances, Furniture and Gardening

Credits

Account Executive

Kerry McKibbin; Anneke van den Hof

Agency Producer

Kari Macknight Dearborn, Jackie Pal

Art Director

Guilherme Bermejo

Creative Director

Zak Mroueh (CCO), Allen Oke (ECD), Catherine Allen (ACD), Ian Simpson (ACD)

Writer

Nick Doerr

Views

361

 

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