Creative Showcase
gingerbreadTO / KitchenAid
Submitted By Bryan Pizarro
Description
Most cities are built out of steel, rebar, and concrete. This one’s built out of gingerbread and icing. Introducing #gingerbreadTO – a gingerbread homage to Canada’s largest city, Toronto. KitchenAid took over an ordinary store window in downtown Toronto and using its iconic KitchenAid Stand Mixer filled the window with a handmade gingerbread cityscape. #gingerbreadTO features many of Toronto’s recognizable buildings like St. Lawrence Market, The Royal Ontario Museum, and Union Station. The entirely edible city even has a moving streetcar and its gingerbread CN Tower stands nearly six-feet tall. And for the more eagle-eyed passersby there’s a little gingerbread version of Toronto’s most-famous son, Drake. #gingerbreadTO – a city made delicious by KitchenAid.
Client
KitchenAid
Agency
Zulu Alpha Kilo
zulualphakilo.com
Media
Outdoor
Market
Home Appliances, Furniture and Gardening
Credits
Account Executive
Kerry McKibbin; Anneke van den Hof
Agency Producer
Kari Macknight Dearborn, Jackie Pal
Art Director
Guilherme Bermejo
Creative Director
Zak Mroueh (CCO), Allen Oke (ECD), Catherine Allen (ACD), Ian Simpson (ACD)
Writer
Nick Doerr
Views
1550