Creative Showcase

Visit Sweden - Rebranding / Visit Sweden

Submitted By Iwona Usakiewcz

Description

Visit Swedish needed a rebranding to distinguish Sweden from other travel destinations such as Norway and Finland. Both of Sweden's main competitors have a distinct style and tone which Sweden was missing.

Objective

Re-branding for Swedish Tourism inspired by traditional Scandinavian folk art and the new modern clean and minimal aesthetic Sweden is more associated with.

Technical Challenge

Creating a unique tone that is true to Sweden and distinguished it from other travel destinations

Client

Visit Sweden

Media

Design

Market

Tourism & Travel

Views

552

 

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