Creative Showcase

Wakemaker, Born to Ramble, Creature Seekers, Bosses of the Bass, Beasts of the Trail, Warriors of the Wild, On Waves of Freedom / Progressive Insurance

Submitted By Arnold Worldwide

Description

Progressive Insurance, in partnership with Arnold Worldwide, has created a new print campaign to illustrate their leadership in the outdoor vehicle insurance category. The campaign features ads in the style of ’70s and ’80s action movie posters. Boats, RVs and dirt bikes fill the nostalgia-packed ads, which depict Flo expertly riding creatures that capture the spirit of outdoor adventure. The campaign is illustrated by Sam Spratt, with typography by Shotopop. Beyond the print campaign, Progressive is using the designs for t-shirts and collateral at motorcycle rallies across the US.

Client

Progressive Insurance

Agency

Arnold Worldwide
www.arn.com

Media

Print

Market

Financial Services

Credits

Creative Director

Jim Elliott
Sean McBride
Marc Sobier

Art Director

Jennifer Fisher

Writer

Bryce Isaacson

Producer

Jim Spadafora
Kathy McMann

Designer

Britney Drotleff

Content Strategist

Cordelia Fasoldt

Illustrator

Sam Spratt
Casper Franken

Account Executive

Elliott Seaborn
Vallerie Bettini
Kate Browne
Erin Sullivan

Views

1114

 

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