Creative Showcase

Two Sides / CenturyLink

Submitted By Arnold Worldwide

Description

CenturyLink, one of the largest broadband companies in the U.S., has launched their first-ever national campaign – “Two Sides” – an integrated initiative that reinforces the company’s belief in the power of the digital world and how it reaches people from big cities to small towns, providing connectivity to all.

In a 60-second spot – “Two Sides” – CenturyLink highlights British–Zimbabwean singer-songwriter Kelvin Jones and his song, “Call You Home”. Kelvin had a meteoric rise to Internet fame thanks to the power of connectivity, after his classmate posted a video of him playing his song on Reddit and it earned a million views in 24 hours. The spot also features footage from rural towns that is juxtaposed with that of major cities: public transportation, a football field, and a convenience store. Although these are in different locations, they provide the same utility to their residents. And that’s what CenturyLink offers – connections that can unite people from remote communities to buzzing cities.

Client

CenturyLink

Agency

Arnold Worldwide
www.arn.com

Category

Members Choice

Media

Television

Market

Telecommunications

Credits

Creative Director

Jim Elliott
David Register
James Clunie
Melanie Simonich
Matt McGowan

Art Director

Julianna Rose

Writer

Adia Betts

Account Executive

Sasha Hartman, Gail Felcher, Simran Sudan, Jenna Clapp, Kelly Preston, Cyan Dana

Content Strategist

Vaughn Allen

Producer

Bill Goodell, Nicole Hollis-Vitale, Hillary O’Rourke

Production Company

Anonymous Content, BUG Editorial, Brickyard VFX

Music & Sound

Wolf at the Door, Soundtrack

Views

99

 

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