Creative Showcase

Interactive Christmas-Window / Matel

Submitted By Grosse8

Description

CHRISTMAS IN THE AIR

The briefing of Galeria Kaufhof, was to design an interactive Christmas-window. A shop window, which tells a story and encouraging customers to come to the store and spend time to buy their christmas gifts.

Technical Challenge

Inside the window a variety of toys hover on white clouds. Outside children young and old can choose their desired items from three wish lists (touch membranes attached to the window). One window further a fantastical airship delivers the gifts along a video screen on the backwall. It can be controlled via another membrane that sticks on the glass while four fans blow small styrofoam snowflakes into the air. If a lightning flash on screen hits the airship, the gifts will fall and you have to start again.
Not so easy, but successfull players will be rewarded with a small present, which the children can pick up from the toy department.

Interactive Christmas-Window

https://vimeo.com/193039238

Client

Matel

Agency

Grosse8
www.grosse8.de

Media

Interactive

Market

Games / Toys

Credits

Creative Director

Stephan Müller

Art Director

Gerrit Kress
Lukas Flory

Programmer

Verena Henn

Information Architect

Edgar Martinez

Views

512

 

Share To

Related Items

Follow Us