Find Your Perfect Cup / Orleans Coffee
Submitted By Cerberus
In the Summer of 2016, Cerberus was tasked by Orleans Coffee to relaunch their tired packaging. In addition to the introduction of the new brand logo, these four packaging designs kicked off the re-branding efforts in 2017 and were accompanied by an increase in prices.
With these efforts, Cerberus hopes to raise the brand's profile and increase marketshare in the competitive New Orleans coffee market and via online distribution across the nation.
A strict budgetary limitation of $35,000 and a rigid time constraint of three months (from start to finish) challenged Cerberus' team.
Justin Bonura, Rocky Russo, David Caruso