Creative Showcase

Find Your Perfect Cup / Orleans Coffee

Submitted By Cerberus

Description

In the Summer of 2016, Cerberus was tasked by Orleans Coffee to relaunch their tired packaging. In addition to the introduction of the new brand logo, these four packaging designs kicked off the re-branding efforts in 2017 and were accompanied by an increase in prices.

Objective

With these efforts, Cerberus hopes to raise the brand's profile and increase marketshare in the competitive New Orleans coffee market and via online distribution across the nation.

Technical Challenge

A strict budgetary limitation of $35,000 and a rigid time constraint of three months (from start to finish) challenged Cerberus' team.

Client

Orleans Coffee

Agency

Cerberus Agency
http://www.cerberus.agency

Category

Public Choice

Media

Integrated Branding

Market

Food

Credits

Creative Director

Justin Bonura, Rocky Russo, David Caruso

Art Director

Rocky Russo
David Caruso

Writer

Justin Bonura

Account Executive

James Vavak
Madeline Gosz

Views

85

 

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