Creative Showcase
Find Your Perfect Cup / Orleans Coffee
Submitted By Cerberus
Description
In the Summer of 2016, Cerberus was tasked by Orleans Coffee to relaunch their tired packaging. In addition to the introduction of the new brand logo, these four packaging designs kicked off the re-branding efforts in 2017 and were accompanied by an increase in prices.
Objective
With these efforts, Cerberus hopes to raise the brand's profile and increase marketshare in the competitive New Orleans coffee market and via online distribution across the nation.
Technical Challenge
A strict budgetary limitation of $35,000 and a rigid time constraint of three months (from start to finish) challenged Cerberus' team.
Client
Orleans Coffee
Agency
Cerberus Agency
http://www.cerberus.agency
Media
Integrated Branding
Market
Food
Credits
Creative Director
Justin Bonura, Rocky Russo, David Caruso
Art Director
Rocky Russo
David Caruso
Writer
Justin Bonura
Account Executive
James Vavak
Madeline Gosz
Views
3410