Creative Showcase

Audi Spin - Speed isn't everything / Audi

Submitted By Vinny Olimpio

Description

The strategy: Instead of going after pure power and performance we decided to dramatize the poise and precision of the R8 instead.

The idea: ‘Speed isn’t everything’.

The creative: a perfectly controlled turn of the R8 in slow motion.

Objective


Technical Challenge

We mounted a Russian Arm camera on the R8’s roof and slowly panned around the car, giving viewers a close-up look of the flagship performance car. The camera then switched to an aerial viewpoint, where we could see the supercar precisely creating the Audi logo’s first ring. The R8’s elegance was highlighted by Dusty Springfield's ‘Windmills of Your Mind’ track taken from her album ‘Dusty In Memphis.’

Client

Audi

Agency

BBH London
bartleboglehegarty.com

Media

Television

Market

Automotive

Credits

Director

Mark Jenkinson

Art Director

Vinny Olimpio

Creative Director

Ian Heartfield

Agency Producer

Georgina Kent
Sarah Finnigan-Walsh

Music & Sound

Will Cohen @ String & Tins

Production Company

Rogue

Account Executive

Peter Blaseby
Polly McMorrow

Content Strategist

Raphael Bittner

Views

358

 

Share To

Related Items

Follow Us