Creative Showcase
I-Spy 360 / Volvo
Submitted By Perle Arteta
Description
Volvo wanted to showcase their most luxurious car interior design.
We knew that car interior videos could be boring to watch, so we "gamified" ours. We digitalized the famous car game "I Spy" and asked our online community to find elements strategically placed inside and outside the car.
I-Spy 360
https://cargocollective.com...
Client
Volvo
Agency
Grey Canada
http://grey.com/canada
Media
Innovative Use of Media
Market
Automotive
Credits
Art Director
Perle Arteta
Views
1564