On top of that, most people expect to have a less than average experience when shopping for tires or car service.
So when we created a new television campaign for Conrad’s—Northeast Ohio’s largest family-owned tire and total car care center—our challenge was to exhibit honesty without saying it explicitly. And to find a voice for Conrad’s that people could trust and that would separate them from competitors.
Visually, the spots demonstrate Conrad’s approachability and transparency; that they literally have nothing to hide from their customers. And that was also the inspiration for the humor at the end. Conrad’s is so honest that they\'ll over-explain what may seem obvious. Like cars not having horseshoes and such.
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