Pum Lefebure

Vice Chairperson
Co-Founder & Chief Creative Officer
Design Army, Washington, DC

Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency's doors. An award-winning creative director and savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences.

Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency's client base and elevate its reputation as a trend-setter. Pum's hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business.

Pum regularly judges elite design competitions around the world including Cannes Lions and served as the chair of the One Show Design jury. Her work has earned a plethora of awards, including D&AD, One Show, Art Directors Club, Red Dot, AIGA, SPD, and Type Directors Club, among others. She has been featured in publications such as Communication Arts, Graphis, HOW, Print, and Novum. Pum has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow.

Pum excels at establishing the vision behind high-profile campaigns. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she is known for her distinctive art direction. Pum has guided the design and development of an array of award-winning work. Her clients include Academy Awards, Adobe, Hong Kong Ballet, IKEA, PepsiCo, MORPHE, Netflix, Saucony, and The Ritz-Carlton.

Pum was named one of Adweek’s Creative100; recognized as one of the top 50 People to Watch by Graphic Design USA; and designated a Rising Star by the Washington Business Journal’s Women Who Mean Business.

Executive Creative Summit

The One Club for Creativity's Executive Creative Summit brings together top-level leaders from around the globe to discuss the issues that affect their businesses, far beyond the scope of creativity, providing a rare opportunity to exchange ideas in a confidential setting.

Due to the exclusive nature of this day-long event, attendance for the Executive Creative Summit is reserved for industry founders, CCO's and managing partners, and the attendees should represent a diverse background of leaders, from independent agencies to networks worldwide, including members of The One Club for Creativity Board of Directors.

The key goal is to foster open dialogue between top creatives who have started agencies and who are running creative departments and managing the "business side of a creative agency."

No live streaming, No recordings, No press, No pitches, No tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry.

The number of attendees is limited to ensure two-way conversations.

The Executive Creative Summit discounted early registration fee is $1800.00 USD, which includes all presentations and discussions, a welcome breakfast, a networking lunch, and concludes with a cocktail reception.

Perks of the Pass include:

  • Exclusive access to the all-day Executive Creative Summit at Convene 237, Thursday. Breakfast, lunch and a networking happy hour.
  • VIP Access to The One Show on Wednesday Night at The Ziegfeld Ballroom and Friday Night at Cipriani Wall Street
  • VIP Access to Monday Night ADC Awards Gala.
APPLY TO ATTEND

 

2018 Speakers

Jackie Jantos

Jackie Jantos

VP, Brand and Creative, Spotify
Brian Collins

Brian Collins

Founder, Chief Creative Officer
COLLINS
Susan Credle

Susan Credle

Global Chief Creative Officer
FCB Global
Margaret Johnson

Margaret Johnson

Chief Creative Officer, Partner
Goodby, Silverstein & Partners
Nick Law

Nick Law

CCO of Publicis Groupe and President of Publicis Communications
Publicis, New York
Pum Lefebure

Pum Lefebure

Vice Chairperson
Co-Founder & Chief Creative Officer
Design Army, Washington, DC

2018 SCHEDULE

9:15 - 10:00am

Breakfast & Registration

10:00 - 10:10am

Opening & Introduction
Kevin Swanepoel
CEO - The One Club for Creativity

10:10 am - 10:55 am

Making the AOR/In House Agency Collaboration Work
Brian Collins, CCO - Collins
Jackie Jantos, VP Brand and Creative - Spotify

11:00 am - 11:45 am

Diversity As A Business Imperative
Chloe Gottlieb, EVP, COO, R/GA U.S.
Fernando Machado, CMO, Burger King
Keith Cartwright, ECD, 72 & Sunny


The acceleration of diversity in culture is now moving at a faster speed than it is within our companies. As leaders of agencies and brands, our job is to reflect the outside world in our work, but there is an ever-widening gap in our perspective. Making our companies more diverse can no longer be viewed as a separate initiative from making our companies more successful. The sparks for the most innovative ideas come from cultures where different-ness is embraced. That different-ness includes both cognitive and social diversity, and extends to all levels of the company, with the role of leaders being mission-critical. Leaders who build the most inclusive cultures, where diversity becomes the foundation for all creativity, will have a competitive advantage within the industry.

11:50 am - 12:35 pm

You're doing the Best Work of Your Career and arguably in the Industry Now What ?
Anselmo Ramos
CCO/Founder, GUT

12:40 - 1:25 pm

Is Your Agency Starting To Feel Like A High School Where The Seniors Never Graduate?
Susan Credle
CCO - FCB
Let's discuss how leaders stay involved with clients, businesses and the work while making room for the day-to-day leaders to lead.

1:30 - 2:25 pm

LUNCHTIME SESSION
Menu for Change
Margaret Johnson , Executive Creative Director & Partner - GS+P
Bonnie Wan, Partner and Head of Brand Strategy - GS+P

So what's on the menu for change in developing the future of female talent? Margaret Johnson and Bonnie Wan break down the five crucial ingredients in making meaningful changes toward stronger female leadership in your business. And they'll do it all over lunch.

Every person in the room will then be encouraged to invite a talented and hungry female candidate to lunch the following week. But they have to organize it right then and there. Each leader will take away a Menu for Change and pass it on to their candidate so that participants leave lunch full of wisdom.

2:30 - 3:15 pm

How & Why you should be building your Personal Brand as the CEO & Founder
Pum Lefebure
Co-Founder and CCO - Design Army

Let's talk social! Using personal social media profiles to strengthen corporate brands – does it work?

3:20 - 4:05 pm

Our industry needs creative leadership.
Nick Law
CCO - Publicis
Apparently consultancies, big social platforms and in-house agencies are coming after our business. There are some things these competitors will be able to do better; but building a model and culture that starts with creativity should not one of them.

How do we compete for a share of the creative future? By preparing creatives (our product people) to design and lead the next generation of agencies.

4:10 - 5:00 pm

Let's help each other first, there's plenty of time to poach talent later
Gerry Graf
Founder, Chief Creative Officer, Barton F. Graf
If you are thinking of venturing out on your own, know that you're not actually on your own. There is a growing network of creative companies and people who have been supporting each other for a while now. All you have to do is ask for help.

5:00 - 6:00pm

Networking & Cocktails




AGENCY EXECUTIVES ATTENDING

  • José Mollá - Founder & Chief Creative Officer - The Community
  • Nick Law - CCO - Publicis Groupe
  • Susan Credle - CCO - FCB
  • Sonal Dabral - CCO Ogilvy - Mumbai
  • Kara Goodrich - Senior Creative Director & VP - BBDO
  • Rei Inamoto - Principal - Inamoto & Co
  • John Matejczyk - Co-Founder, CCO, CEO - MUH-TAY-ZIK HOF-FER
  • Mark Tutssell - Global CCO, Leo Burnett Worldwide, Creative Chairman - Publicis Communications
  • Judy John - CEO/CCO Leo Canada - Leo Burnett
  • Rajdeepak Das - CCO Leo Burnett - Mumbai
  • Brian Collins - Founder CCO - Collins
  • Tracy Wong - Chairman, Executive Creative Director & Founding Partner - WONGDOODY
  • Jackie Jantos - VP Branding - Spotify
  • Margaret Johnson - ECD & Partner - Goodby, Silverstein, & Partners
  • Pum Lefebure - Co-Founder & CCO - Design Army
  • Cal McAllister - Co-Founder, CEO - Wexley School for Girls
  • Rob Reilly - Global Creative Chairman - McCann Worldgroup
  • Tiffany Rolfe - CCO & Partner - Co:Collective
  • Robert Lambrechts - CCO - Pereira & O’Dell
  • Steve Sandstrom - Partner - Sandstrom Partners
  • Alex Moulton - CCO - Trollback+Company
  • Leslie Sims - CCO - Y&R New York
  • Xolisa Dyeshana - ECD & Partner - Joe Public
  • Jimmy Smith - Chairman, CEO, CCO - Amusement Park Entertainment
  • Iain Tait - ECD - Wieden & Kennedy
  • Götz Ulmer - Executive Creative Officer - Jung von Matt / Alster Werbeagentur
  • Nancy Vonk - Co-Founder, Partner - Swim
  • Icaro Doria - CCO - Arnold Worldwide
  • Wesley Phelan - CD - Johannes Leonardo
  • Stephane Xiberras - Président, Directeur de la Création - BETC
  • Shawn Johnson - VP of Experience Design & Innovation - NBCUniversal
  • Sukumar Menon - Founder - Black Swan
  • Eugene Cheong - CCO - Ogilvy & Mather
  • Leong WaiFoong - Greater China Chairman and Greater China CCO - BBDO
  • Luiz Sanches - CCO - BBDO
  • Monica Moro - Directora General Creativa - McCANN
  • Patrick Baron - CCO - McCANN
  • Yasuharu Sasaki - ECD / Head of Digital Creative - Dentsu
  • Juliana Paracencio - Regional Creative Director - Ogilvy & Mather
  • Masako Okamura - ECD, ASPAC - Dentsu Aegis Network - Dentsu
  • Keith Cartwright - Executive Creative Director - 72 and Sunny
  • Fernando Machado - Chief Marketing Officer - Burger King Corporation
  • Chloe Gottlieb - Executive Vice President - R/GA
  • Sebastian Seydak - Managing Director - Ellusion
  • Lars Lammers - Managing Director - Pahnke Markenmacherei
  • Florian Schmittgall - Managing Director - Schmittgall Gruppe
  • Dr. Doerthe Besse - Managing Director - Schmittgall Gruppe
  • Ute Poprawe - Managing Director - Poprawe Consulting Ute Poprawe
  • Matthias Haack - Managing Director - WEFRA
  • Patrick Ackmann - Creative Director - WEFRA
  • Andreas Nickel - Managing Director - Ressourcenmangel an der Panke
  • Boris Fust - Editor in Chief - Ressourcenmangel an der Panke
  • Alexander Brincker - Team Lead Digital Platforms - Ressourcenmangel an der Panke
  • Christoph Mertens - COO - Ressourcenmangel an der Panke
  • Mike Rodgers - Managing Director - 100grad
  • Katja Metz - Managing Director - Metz Kommunikation
  • Mirko Hecker - CEO - GWA
  • Stacy Seefeldt - Managing Director - McKinney
  • Mike Pierantozzi - ECD - McKinney
  • Heiko Wenczel - President - Mackevision Corporation
  • Tom Weisz - ECD - Mackevision Corporation
  • Joe Baratelli - EVP, Chief Creative Officer - RPA
  • Craig Mangan - CCO - Fun Works
  • Mike Geiger - Co-Founder & CEO - Wolfgang
  • Cass Zawadowski - VP, CD - Wunderman
  • Karin Onsager-Birch - CCO - FCB
  • Tito Melega - CCO - GTB
  • Chris Beresford-Hill - CCO - TBWA NY
  • William Esparza - VP, ECD - Hustle LA
  • Roger Frank - CCO - Little Jacket
  • Tosh Hall - Global ECD - Jones Knowles Ritchie
  • Sara Hyman - CEO - Jones Knowles Ritchie

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