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The One Show Announces Social Influencer Marketing Discipline

The One Show (www.oneshow.org), one of the most prestigious awards shows in advertising and design, announced today that it has created the Social Influencer Marketing Discipline, which recognizes the partnership with an established social media influencer to enhance or promote a brand through that influencer's audience and style. The One Show tapped Epic Signal and Wearisma, leaders in the influencer marketing space, to launch the new discipline. “Democratizing media has changed the...


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