Posted: Oct 7, 2017
Transform our Website into a Beautiful Lead-Generating Machine (WordPress Design & Development)
Looking for an experienced web designer to help re-design and also re-develop our current WordPress website - 3-4 month project with possibility of longer-term work. You will work with our VP of Marketing to transform our website into a beautiful lead-generating machine.
We Want Clear Paths on the Website for Visitors to Convert
Our website is already "successful" with around 60,000 unique visitors every month, who come to visit our blog. These visitors (90% acquired through organic search) are the lifeblood of the company - they create around 15 customers a month. We're interested in re-designing the site to build on our success and to convert more visitors into leads. We believe that we can increase conversion on the site by simplifying the layout, creating clearer paths for visitors to enter our marketing channels, and more aggressively moving visitors into the funnel. Oh by the way, we already have a bunch of great content (1000+ blog posts).
We Want *Your* Experience in Designing Better *Visitor* Experiences
This is a project where your professional opinion will have a huge impact. We're looking for an experienced designer who embraces simplicity, practical results, and aggressive marketing instincts - we like Neil Patel's style (https://neilpatel.com/consulting/). We also need development work to implement our vision. Our website is built on WordPress with Pardot on the back-end driving our marketing automation. We have great tools and we need someone who can weave those tools together.
So here's the two part goal for the project - Re-Design the Website Structure & Pages to 1) Optimize Conversion on the Site and 2) Increase Organic US-Based Search Traffic.