One of the most acclaimed advertising, interactive and design student competitions is the annual One Show College
Competition, a tradition dating back to 1975.
The $3,000, $2,000, and $1,000 prizes are awarded to the Gold, Silver and Bronze Pencil winning teams, respectively.
The Pencil winners are awarded at the annual One Show Education Festival awards ceremony and finalists are published
in the One Show Annual. The finalist works also will be exhibited as part of the One Show Traveling Exhibition in many
US and international cities.
Recent College Competitions
2010- The 2010 One Show College Competition offered a choice between high fashion and high ideals. Students were asked to
create campaigns for NOOKA, an innovative, internationally
sold fashion accessories brand; or rebrand Million Trees NYC,
a program dedicated to improving the environment by planting one million trees across New York City’s five boroughs.
View 2010 winners showcase
2009 - Advertising brief was sponsored by an unestablished homegrown condiment brand. It asked students to create an ad
campaign that positioned Long's Horseradish as a gourmet food brand.
View 2009 winners showcase
2008 - Advertising brief was sponsored by a famous snack brand Doritos. It asked students to create an ad campaign that
is as iconic as Doritos itself. The design brief asked students to create a political poster that visualizes and raises
awareness around a political figure or social issue/cause of their choice.
View 2008 winners showcase
2007 - In partnership with Natural Resources Defense Council, the brief asked students to create a campaign that encourages
the public to recognize 21st century environmental concerns as crucial to quality of life around the world.
View 2007 winners showcase
2006 - The brief asked students to create advertising that draws attention to the promise of hybrid vehicles and illustrates
the benefits of the technology to the consumer and environment by encouraging the consumer to visit the client's website,
Hybridcenter.org.
View 2006 winners showcase
2005 - The assignment was to create work for Domino Sugar and convince consumers that when it comes to choosing a sweetener,
100% natural pure cane sugar is better.
View 2005 winners showcase
2004 - Students were assigned to develop an advertising or design campaign that elevated the advertising industry in the
minds of consumers. The consciousness of the consumer should be raised enough to entice stronger, smarter, and more diverse
talent to consider a career in advertising.
2003 - The assignment, sponsored by the Newspaper Association of America, was to create a campaign to convince young people
that newspaper readership is relevant to their daily lives.
2002 - The assignment to promote the United States as a benevolent nation with genuine interest in the welfare of other
countries, attracted some of the most sophisticated work in recent years, as well as media coverage in the trades.
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