Wieden + Kennedy, Portland
Mark Fitzloff was born in Wisconsin and lived there just long enough to claim Midwestern roots before moving to the West Coast, where he belonged.
Mark came to Wieden+Kennedy as a copywriter in 1999, doing award-winning work for AltaVista and Nike. But it was while working on Coca-Cola that he found his true talent, breathing fresh life into old, iconic American brands and reminding us what we love about them.
This talent served him especially well as creative director on Old Spice. Charged with reinvigorating your grandfather’s deodorant, Mark turned the brand’s perceived weakness of being old into its primary asset, experience. The result has been some of the best work to come out of the Portland office in years and a steady increase in sales for the brand.
Mark brings an unusual combination of business savvy and creative thinking to the job. His ability to lead work that both wins awards and pushes the client’s bottom line has served him well in the ECD role, both in impacting brands like Levi’s, Nike, Chrysler and P&G, andin managing the rapid growth of W+K’s Portland office of 550+ people.
Mark and his wife, Courtney, have a son named Max and a daughter named Mia.