Sandstrom Partners, Portland
Steve Sandstrom is Executive Creative Director and founder of Sandstrom Partners (formerly Sandstrom Design) in Portland, Oregon. Sandstrom Partners has been recognized as one of the leading brand design firms in the U.S. Clients have included Tazo Tea, St-Germain Liqueur, Converse, Coca-Cola, Miller Brewing, Mars, Fiskars, Nike, ESPN, Brown-Forman, Steppenwolf Theatre, Cranium, adidas, Seagrams, Levi Strauss & Co., Nissan, Virgin Mobile, Sony Pictures, Young & Rubicam and Full Sail Brewing. An abbreviated listing of advertising agency relationships includes Wieden+Kennedy, Ogilvy, TBWAChiatDay, JWT, GSD&M and Publicis.
The firm has been featured in several publications including Graphis
, Communication Arts
, The New York Times Magazine
and in numerous books on design, branding, packaging and corporate identity. Steve was integrally involved with the creation of Tazo, an eclectic premium tea brand, and the development of its brand personality. He was responsible for creating Tazo's award-winning packaging and general design aesthetic. Within four years, Tazo became the number one brand in natural foods sales in the United States, and is now owned by Starbucks.
Prior to founding Sandstrom Design in November 1988, he was a Senior Art Director at Nike, responsible for brand image and collateral materials for the apparel division.
He has won numerous design and advertising awards including The One Show, D&AD (London), Graphis Top Ten in Design, FAB (London), Communication Arts, ID, Clio's, Andy's, Kelly's, Belding's, Type Directors Annual, Art Director's Annual, London International Advertising and the American Advertising Federation. In 1994, he was the youngest to be honored as Advertising Professional of the Year by the Portland Advertising Federation, and in 2007 he received a Lifetime Achievement Award from the PAF. He also won a Blue Ribbon at the 1961 Oregon State Fair for a crayon drawing of a cow.
Steve currently serves on the Board of Directors for The One Club, and also the Board of Visitors for the University of Oregon School of Architecture and Allied Arts. He is a past President of the Portland Advertising Federation, the first designer elected to that position in its 100 year history.