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One of the most acclaimed advertising and graphic design student competitions is the annual One Show College Competition, a tradition dating back to 1975.
The $3,000, $2,000, and $1,000 prizes are awarded to the Gold, Silver and Bronze Pencil winning teams, respectively. The Pencil winners are awarded at the annual One Show Education Festival awards ceremony and finalists are published in the One Show Annual. The finalist works also will be exhibited as part of the One Show Traveling Exhibition in many US and international cities.
2009 COLLEGE COMPETITION
The 2008 College Competition presented students with the object of putting
a new twist on one of the most famous snack foods around. The 2009 College Competition challenges them to the exact opposite: creating an advertising campaign and/or designing corporate branding for an unestablished brand.
To do this, students will have to get creative with condiments. The 2009 client is Long’s Horseradish, a family owned company from Lancaster, Pennsylvania.
Download the brief now.
Download Long's current label image.
View pictures of Long's Horseradish.
FAQ / More information
Submission Deadline: February 20, 2009
Any work entered after the deadline is subject to a $10 late fee. All physical pieces must reach the One Club no later than February 27, 2009.
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Recent College Competitions
2008 - Advertising brief was sponsored by a famous snack brand Doritos. It asked students to create an ad campaign that is as iconic as Doritos itself. The design brief asked students to create a political poster that visualizes and raises awareness around a political figure or social issue/cause of their choice.
View 2008 winners showcase
2007 - In partnership with Natural Resources Defense Council, the brief asked students to create a campaign that encourages the public to recognize 21st century environmental concerns as crucial to quality of life around the world.
View 2007 winners showcase
2006 - The brief asked students to create advertising that draws attention to the promise of hybrid vehicles and illustrates the benefits of the technology to the consumer and environment by encouraging the consumer to visit the client's website, Hybridcenter.org.
View 2006 winners showcase
2005 - The assignment was to create work for Domino Sugar and convince consumers that when it comes to choosing a sweetener, 100% natural pure cane sugar is better.
View 2005 winners showcase
2004 - Students were assigned to develop an advertising or design campaign that elevated the advertising industry in the minds of consumers. The consciousness of the consumer should be raised enough to entice stronger, smarter, and more diverse talent to consider a career in advertising.
2003 - The assignment, sponsored by the Newspaper Association of America, was to create a campaign to convince young people that newspaper readership is relevant to their daily lives.
2002 - The assignment to promote the United States as a benevolent nation with genuine interest in the welfare of other countries, attracted some of the most sophisticated work in recent years, as well as media coverage in the trades.
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