Click here to view the 2012 Young Ones Competition Brief
Click here to ask Stride Gum a question about their brief
One of the most acclaimed advertising, interactive and design student competitions is the annual One Show Young Ones Competition, a tradition dating back to 2005.
Cash prizes are awarded to the Gold, Silver and Bronze Pencil winning teams, respectively.
The Pencil winners are awarded at the annual One Show Education Festival awards ceremony and finalists are published in the One Show Annual as well as online in the Awards Archive.
2012 YOUNG ONES COMPETITION
We are very excited to release the briefs for the 2012 College Competition!
This year, we have not one, not two, but THREE fun and challenging briefs for you to choose from; two provided by
PETA ( People for the Ethical Treatment of Animals), and one from
Stride Gum. We look forward to seeing what you come up with!
CLICK HERE TO DOWNLOAD THE 2012 YOUNG ONE'S BRIEFS!
The winners of the 2012 One Show College will be announced at the Awards Ceremony on Wednesday, May 9 at 7pm.
RECENT YOUNG ONES COMPETITIONS
2011
The 2011 Young Ones Competition asked students to focus all of their attention on ONE brand as they encouraged people to support New York City's poor and homeless. The 2011 College Competition client was
City Harvest, and their main mission is to help the 1.5 million New Yorkers currently who live in poverty, and struggle to afford basic necessities like rent, medical costs and food for their families.
View 2011 winners showcase.
2010
The 2010 One Show Young Ones Competition offered students a choice between high fashion and high ideals. They were asked to create campaigns for an innovative, internationally sold fashion accessories brand (NOOKA); or rebrand a program dedicated to improving the environment by planting one million trees across New York City’s five boroughs (Million Trees NYC).
View 2010 winners showcase.
2009
Advertising brief was sponsored by an unestablished homegrown condiment brand. It asked students to create an ad campaign that positioned Long's Horseradish as a gourmet food brand.
View 2009 winners showcase
2008
Advertising brief was sponsored by a famous snack brand Doritos. It asked students to create an ad campaign that is as iconic as Doritos itself. The design brief asked students to create a political poster that visualizes and raises awareness around a political figure or social issue/cause of their choice.
View 2008 winners showcase
2007
In partnership with Natural Resources Defense Council, the brief asked students to create a campaign that encourages the public to recognize 21st century environmental concerns as crucial to quality of life around the world.
View 2007 winners showcase
2006
The brief asked students to create advertising that draws attention to the promise of hybrid vehicles and illustrates the benefits of the technology to the consumer and environment by encouraging the consumer to visit the client's website,
Hybridcenter.org.
View 2006 winners showcase
2005
The assignment was to create work for Domino Sugar and convince consumers that when it comes to choosing a sweetener, 100% natural pure cane sugar is better.
View 2005 winners showcase
2004
Students were assigned to develop an advertising or design campaign that elevated the advertising industry in the minds of consumers. The consciousness of the consumer should be raised enough to entice stronger, smarter, and more diverse talent to consider a career in advertising.
2003
The assignment, sponsored by the Newspaper Association of America, was to create a campaign to convince young people that newspaper readership is relevant to their daily lives.
2002
The assignment to promote the United States as a benevolent nation with genuine interest in the welfare of other countries, attracted some of the most sophisticated work in recent years, as well as media coverage in the trades.
