CREATIVE HALL OF FAME

A proud history





The One Club inducted Apple co-founder Steve Jobs, advertising creative Paula Green and director/producer Joe Pytka into the Creative Hall of Fame on January 17, 2012 in New York City. The One Club also initiated an Educator’s Hall of Fame with its first inductee, Robert Lawton from Creative Circus in Atlanta. This historic occasion was celebrated at Gotham Hall with cocktails, dinner and a presentation ceremony chaired by David Lubars, Chairman and Chief Creative Officer at BBDO.





Claude C. Hopkins
Inducted: 1967
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Claude Hopkins created "Reason-Why Advertising" which, as David Ogilvy later wrote, "perceived the importance of brand images a generation before the term came into use." Hopkins told Americans that Quaker Puffed Rice and Puffed Wheat were "Shot from guns" and advised them to "Brush the film" off their teeth with Pepsodent. His greatest contribution to advertising was his insistence that all copy be tested. He later laid out his principles in his still influential Scientific Advertising.