CREATIVE HALL OF FAME
A proud history
Still in his mid-thirties when named into the Creative Hall of Fame (the youngest inductee ever), McCabe began his career by chance at the age of fifteen, when an employment agency sent him to work in the mailroom of McCann-Erickson, Chicago. He came to New York in 1959 to pursue an advertising career, eventually starting Scali McCabe Sloves in 1967. Here he created such memorable work as Perdue Farms' "It takes a tough man to make a tender chicken," and Volvo's renowned "The roads are strewn with broken promises." In addition to founding McCabe and Company in 1991, McCabe authored a book (Against Gravity) and undertook the Paris-Dakar Rallye, a grueling 8,000 mile car race.