CREATIVE HALL OF FAME

A proud history

The One Club inducted Apple co-founder Steve Jobs, advertising creative Paula Green and director/producer Joe Pytka into the Creative Hall of Fame on January 17, 2012 in New York City. The One Club also initiated an Educator’s Hall of Fame with its first inductee, Robert Lawton from Creative Circus in Atlanta. This historic occasion was celebrated at Gotham Hall with cocktails, dinner and a presentation ceremony chaired by David Lubars, Chairman and Chief Creative Officer at BBDO.

John Caples
Inducted: 1973

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Known as the "father" of direct response advertising, John Caples wrote one of the most quoted lines in advertising history: "They laughed when I sat down at the piano... but when I started to play!" He spent all but two of his 57-year career at BBDO, where in one of the depression's bleakest years (1930), he wrote his famous "To men who want to quit work someday." A pioneer in copy testing, Caples wrote what is now considered to be one of the field's standards: Tested Advertising Methods (1932).