CREATIVE HALL OF FAME

A proud history

The One Club inducted Apple co-founder Steve Jobs, advertising creative Paula Green and director/producer Joe Pytka into the Creative Hall of Fame on January 17, 2012 in New York City. The One Club also initiated an Educator’s Hall of Fame with its first inductee, Robert Lawton from Creative Circus in Atlanta. This historic occasion was celebrated at Gotham Hall with cocktails, dinner and a presentation ceremony chaired by David Lubars, Chairman and Chief Creative Officer at BBDO.

Shirley Polykoff
Inducted: 1974

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"Does she or doesn't she?" - the famous Clairol question. Coined in 1955 by Shirley Polykoff, then just beginning her 18-year stint at Foote Cone & Belding, this controversial line was the start of many Polykoff phrases that became part of the vernacular of hair coloring. The original double entendre caused much concern first within the agency, and then, once reluctantly approved, was refused by Life magazine's all-male managers. Polykoff convinced them they should poll the magazine's female staff. She received her endorsement and the campaign became a classic; the slogan was used for the next fifteen years.