A proud history

One Club Creative Hall of Fame Welcomes Goodby, Silverstein, Tesch and Kelly

You absolutely, positively had to be there.

That was the feeling among the more than 200 advertising professionals who crowded the ornate Metropolitan Club in New York on January 21 as the One Club Creative Hall of Fame welcomed Jeff Goodby and Rich Silverstein, co-chairmen of Goodby, Silverstein & Partners, and Mike Tesch and the late Patrick Kelly to the fold.

In attendance were former Creative Hall of Fame members Phyllis Robinson, Ed McCabe, Amil Gargano, Harry Jacobs and Hal Riney, who served as chairman for the evening. The One Club board was well represented, too, with president John Butler of Butler, Shine & Stern presiding over a group that included Cliff Freeman of Cliff Freeman & Partners; Woody Kaye of Arnold Worldwide; Earl Cavanaugh of Lowe Worldwide; Gerry Graf of TBWAChiatDay and Todd Seisser of Saatchi & Saatchi.

For many in the audience, the induction of Messrs. Goodby and Silverstein was a chance to reconnect with former colleagues and friends. John Butler and his partner Mike Shine, also in attendance, worked at Goodby, Berlin & Silverstein, as it was then known, before launching their own agency. Gerry Graf worked on the celebrated E*Trade ads before returning to New York; his former GS&P partner David Gray, now with the New York office of McCann Erickson, was also in attendance.

It was a heartfelt night of reunions for those whose careers intertwined with Tesch and Kelly as well. On hand was Rick Lopes of the Lopes Picture Company, who partnered with Kelly during his days as a commercials director. Also on hand was Ron Berger of Euro RSCG Messner Vetere Berger McNamee Schmetterer, who worked with the partners while at Ally & Gargano.

The presence of Hal Riney as chairman lent the evening a special significance. As Chairman Emeritus of Publicis & Hal Riney in San Francisco, his shop gave birth to Goodby, Berlin & Silverstein and numerous other San Francisco start ups. The legacy of this entrepreneurial zeal for the industry carried over to GS&P, which itself has served as the incubator for even more boutique agencies.

In his opening remarks, club president John Butler said that induction into the Creative Hall of Fame is reserved for those who lift advertising above the status quo and transform it into something that motivates and affects people in positive ways.

Riney noted that the work of the inductees made all of us in advertising proud to be in the business that were in. It reflected, he added, the knowledge that speaking to millions of people, if only for a few seconds, carries with it the burden of giving something back in return.

As expected, the tributes given to these professionals by their peers were at times insightful, funny, warm, biting and above all respectful. Kelly, who passed away in 1994, was remembered as a gentle giant whose intuitive sense for what was funny helped create a school of advertising still widely mimicked today. As part of its tribute, the One Club screened portions of a video first shown during a memorial service held for him shortly after his death. On hand to accept the Hall of Fame statue were Kelly's brother and two of his children.

Amil Gargano presented the award to Mike Tesch, while Goodby and Silvesteins award was presented by Riney.

A number of GS&P's key clients were on hand to show their support, including top marketing executives from Anheuser-Busch, HP, Saturn, AT&T Wireless, Specialized bicycles and Elizabeth Arden. Also present were the two top executives of holding company Omnicom Group, CEO and president John Wren and chairman Bruce Crawford.

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