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one. a magazine is the professional home for advertising's creative community. Each issue features interviews with the industry's creative leaders and thinkers, unearthing the latest trends in advertising culture. With its behind-the-scenes coverage of the making of ads—including the creatives behind the work, designers and interactive producers—the magazine is an index of industry standards for advertising professionals worldwide.
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READ THE LATEST ISSUE OF ONE. A MAGAZINE
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Volume 14.1 - 2010 One Show
The 2010 One Show issue has arrived. This year not only marked the 35th anniversary of The One Show, but also some of the most effective work to come along in quite some time. Everything from the wildly hilarious "Smell like a man" work from Old Spice to the inspirational Nike/Livestrong campaign are profiled in our current issue. We also have an in-depth look into some of the One Show Design winners, One Show Interactive, and the 2010 One Show College Competition.
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Volume 13.2 - New Media
New media is changing the way we think about advertising. It's not just about one-way messages anymore—these days it's about products, events, movements and interactions. In our winter issue, we explore cutting-edge media like augmented reality, digital out-of-home, and branded iPhone apps that offer brands new ways to interact with consumers. And our design section profiles One Trick Pony and Crispin's side project, Lemon.
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