NEW ONE CLUB BOARD

MEMBERS

 

 
This year, The One Club elected 10 new members to the Board. The new faces are a virtual Who's Who in advertising: Andy Azula from The Martin Agency, Roger Camp from Hal Riney and Partners, Glenn Cole from 72andSunny, David Droga from Droga5, Linus Karlsson from Mother, Nick Law from R/GA, David Lubars from BBDO, Ari Merkin from Toy, Steve Mykolyn from Taxi and Nancy Vonk from Ogilvy in Toronto. We asked them to tell us about themselves, and here's a sampling (you can read the rest of the new board members' answers in the latest issue of one. a magazine).


Andy Azula
The Martin Agency/Richmond


How did you first become interested in advertising?
Two events: First, I was watching TV like any other normal little kid. This commercial came on for Fig Newtons. There was a guy singing and dancing. And you could tell he thought the thing was ridiculous, but he went on. It was the first time I liked a commercial more than the show I was watching. Next, cut to years and years later. I loved to draw. And through that I became aware of design and typographic and graphics. I started realizing there were a lot of billboards, print ads, posters and newspaper ads that seemed to have great balance and were actually well designed. OK, not a lot of them. But certain ones clearly stood out. That piqued my interest in design and advertising.

Which advertising creative do you look up to most?
Way too many to list. Seriously. I am in a constant state of jealousy by those around me. And I feel lucky to have worked with some many creatives (writers and art directors and designers) that I truly respect. I suppose my most significant influence would be Jim Mountjoy. Because, despite running an agency and winning lots of awards, he is still completely down to earth. And a consummate craftsman.

What are some of your favorite ads?
Well, I mentioned one. I love cars, so I tend to remember car ads. Like the one for Nissan – the "so I'm having a dream" campaign, where they send motorcycles, racecars and jets after a Z. And just when they are ... going ... to catch me ... the twin ... turbos ... kick in. When that jet flies overhead, it caught me by surprise. A lot of the Mini work was brilliant. And the Landrover print ads from a few years ago where incredibly well crafted. I've been lucky enough to judge the One Show a couple times, and each time I come back both in a state of jealously and awe.

What campaign that you've worked on are you proudest of?
I get asked that a lot. And I always come back to the original Buddy Lee campaign for Lee jeans. So many great things came together. I was working with an amazing writer – Greg Hahn. My CDs were focused and relentless. And getting to work with Spike Jonze was a great experience. We didn't have huge budgets, but everyone, at every level, contributed. It was a full 360 campaign, with websites, wild postings, mini movies, a mini book, as well as TV and print. We even affected the product design. Normal stuff these days, but this was over 10 years ago.

What's the best piece of advice you've ever gotten?
When I left Loeffler Ketchum Mountjoy in North Carolina to go to Fallon, the agency gave me a snow shovel and they all signed it. John Ketchum wrote: "Just remember, wherever you go – it 's the same shit, bigger shovel." That has always stuck with me. Advertising and process are intertwined at crazy and annoying levels. And it's always good to be reminded that we all need to work though that. Shovel it all out of the way – and get to the great work.

What do you like to do in your spare time?
I love to write. I love to play guitar. I love to read. I love playing video games. I don't get a lot of spare time. I usually squander it then wonder why I didn't do things more productively.

What does becoming a One Club Board member mean to you?
Well, it's a huge honor, of course. But it also means that I get to get involved in the very club that always has driven me and inspired in this industry. On that level, it's actually surreal. The other board members are just my peers, but also people in the business who standards and expectations are exceedingly high. I love the idea of helping to keep that creative bar as high as possible, and keeping the One Show a show for the creatives—where concept overrides politics. Of course, at the end of the day, though, my parents still don't know what I do.


Glenn Cole
72andSunny/El Segundo


How did you first become interested in advertising?
Influential moments include:
  • Rainier Beer TV ads in the early '80s in Seattle.
  • Performing the 'ad breaks' between talent acts at my high school's talent show.
  • Looking over the shoulder of my dorm-mate, Tim Wolfe, while he was studying an advertising textbook while in college. As a career option, it almost seemed like cheating.

Which advertising creative do you look up to most?
Steve Jobs

What are some of your favorite ads?
TED.org, The Apple Store, Michael Jackson's "Thriller", Al Gore's movie, Nike's "Heritage."

What campaign that you've worked on are you proudest of?
72andSunny's re-launch of Discovery Channel.

What's the best piece of advice you've ever gotten?
Surround yourself with people better than you.

What do you like to do in your spare time?
Family fun. Play soccer. Watch movies.

What does becoming a One Club Board member mean to you?
I feel a responsibility to help make sure The One Club stays relevant and sets a standard—strategically, creatively, ethically—to which other professional marketing organizations aspire.


Nick Law
R/GA/New York


How did you first become interested in advertising?
I started as a precious little graphic designer, utterly uninterested in what I thought was the crass and artless world of advertising. When I left Sydney in the late '80s, and started working in the big world, I was drawn into advertising's sordid orbit; first at DMB&B in London and then as a freelance art director and occasional copywriter at a number of agencies in New York. I soon realized that it was actually fun and full of interesting people.

Which advertising creative do you look up to most?
Although he can't be neatly classified as "advertising creative," or even human come to think of it, my boss Bob Greenberg is someone I look up to. As a young designer I worked for a short time with Alan Fletcher at Pentagram and was very influenced by his muscular simplicity.

What are some of your favorite ads?
My favorite ads are the ones that aren't ads. This year, CP+B's "Whopper Sacrifice" and Droga 5's "The Great Schlep" are two that come to mind.

What campaign that you've worked on are you proudest of?
I'm still very proud of some of our earliest work with Nike. Sites that we did seven years ago like Nike Lab and Nike Presto. They would look incredibly quaint now, but at the time we were pushing a young industry forward. More recently I am proudest of my work on Nike+.

What's the best piece of advice you've ever gotten?
When I was six my rugby coach would constantly scream, "Run straight!" It's the rugby equivalent of "less is more." Most of the time it works.

What do you like to do in your spare time?
I haven't had spare time since I was 19. Unless you count keeping three kids clothed, clean and alive. If I had spare time, I'd sit in a dark room in my underwear and stare at the middle distance.

What does becoming a One Club Board member mean to you?
I've always loved The One Club (the Pencils, the annuals and the building overlooking Madison Park.) Sitting around a table with my distinguished colleagues on the Board has given me another reason.



SHARE THIS ARTICLE  
| More

Loading...