ONE. A MAGAZINE

One might think after all the awards, after Best of Show in both the One Show and One Show Interactive and after a string of hits from Old Spice to Levi's to Nike, not to mention an "Agency of the Year" award from Ad Age, that the halls of Portland-based Wieden+Kennedy would be littered with gold. Read More.

“Where Are All the Black People? Part 2,” The One Club’s ambitious multicultural career fair, drew hundreds of students and young professionals to the New World Stages in New York on October 4. Nearly 400 people participated and most walked away with substantial contacts in the industry, an improved portfolio, and for some, interviews at major agencies. Read More.

Tackiness has always been one of Las Vegas’ most endearing qualities. Sure, there have been attempts to make it seem more sophisticated, but for every slick new development like CityCenter, there are movies like The Hangover that remind people what this town is really about. Read More.

Outside of the industry, it is little recognized that advertising agencies do not actually make television commercials—this is outsourced to production companies. Agencies germinate, direct and manage the processes of advertising production. However, the question is more fundamental than what do they do, but rather, what are advertising agencies for? Read More.

Last spring, Droga5 interactive creative director Neil Heymann partnered with client Bing’s digital producer Andrew Allen on a book promotion for hip-hop entrepreneur Jay-Z’s memoir “Decoded.” It involved the gargantuan task of placing 320 pages from the first-time author’s memoir in geographic context, all over the US. And while they expected challenges, they were unprepared for those they got. Read More.

Last week I was talking to a friend, a successful neurologist in Pittsburgh, about all of the pitches we’ve been in lately here at the agency, and how the process is both exciting and complex. He informed me that oddly, the same concept has appeared in his industry as well. Apparently the field of neuro-medicine has become rather crowded and competitive... Read More.

Maybe the most important thing you have to do in this business, besides thinking up ideas, is to sell them through. Many people say they hate selling. It’s understandable, but realize that you pretty much spend your day selling. If you are trying to get friends to go to a restaurant they don’t want to go to, you’re selling. If you’re trying to get... Read More.