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One.Design Volume 1.2
Welcome to the second edition of one.design. Inside, we take a look at Yves Behar’s push to make more things green on projects like "One Laptop Per Child." Hear from Design Within Reach's Jennifer Morla for an inside look at the strategy of one of the design world’s brightest stars. With one of the most talked-about recent book releases Things I Have Learned in My Life So Far, Stefan Sagmeister keys us in on the hiatus that inspired it and his unique take on life.
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Innovative Advertising Volume 11.4
Innovation is about more than just the ads themselves, and many agencies are experimenting with new technology, business models and ways to sell. One.a magazine profiles the recently launched boutique Johannes Leonardo, a prime explorer of innovative ways of selling a brand. Ann Cooper takes a look at the popular fusion of music and advertising. The way customers interact with brands has also changed, and Cole & Weber has embraced the tactic of letting a new generation of consumers rediscover old brands.
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Interactive Volume 11.3
The kickoff issue of 2008, this edition of one.a magazine is dedicated to taking a glimpse into the world of interactive advertising. From the forefront of the industry, Will McGinness and Jeff Benjamin give some insight into what makes an award-winning campaign. Ann Cooper delves into the popular trend of viral spots, and creatives from around the world talk about the digital scene in their region. This issue is also the first with our new design supplement, one. design, highlighting some of the most exciting work and people in branding today.
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Legends Volume 11.2
Our fall issue is packed full of legendary work from venerable agencies celebrating milestones. We profile eight of them—Wieden+Kennedy, TBWAChiatDay, Fallon, Goodby Silverstein, The Martin Agency, McKinney, Carmichael Lynch and Cliff Freeman—and speak with their founders like Lee Clow and Dan Wieden. We also look at our 2007 Creative Hall of Fame and the work that made our inductees famous. Then we profile David Abbott and Phyllis Robinson and even get to chat with Elisabeth Moss from the acclaimed AMC series Mad Men.
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2007 One Show Issue 11.1
2007 wasn’t an easy year to define in terms of the overall state of advertising. While overseas agencies did well, a wave of ads by TBWA\Chiat\Day/New York for Combos and Skittles took home the most Golds. Comedy seemed to be the predominant theme with several funny commercials scoring the highest among our judges. For complete coverage, get your copy of the One Show issue today.
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The Green Issue 10.4
With the recent wave of eco-friendly products and ads, it's tough navigating
these uncharted waters. In our spring issue, we explore the pros and cons of
"green advertising" and talk to creatives about the dos and don'ts. We also
interview firms that specialize in green advertising and then take a look at
environmental ads in India.
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Off the Beaten Path 10.3
In our winter issue, we go "off the beaten path" and profile regional agencies beyond Madison Avenue that are doing exceptional work. Then we visit Richmond and talk to Joe Lawson at The Martin Agency about how he helped turn GEICO into a household name. Writer Ann Cooper examines Hispanic advertising and the bilingual trend. We also feature a gallery of our 2006 One Show China winners.
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Ads Gone Wild Volume 10.2
In the late '90s during the dot-com boom, "weirder is better" seemed to be
the mantra for the advertising industry. Today with popular outlets like
YouTube and MySpace and viral videos, "oddvertising" is making a comeback
with outrageous ads by large clients. In this issue, we examine the
phenomenon and ask creative directors about the effectiveness of weird ads.
We also take a look at innovative outdoor advertising and interview GCD
Barry Burdiak from DDB Chicago about working on the Budweiser account.
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2006 One Show Issue Volume 10.1
2006 was the year of "Epic TV". Spots from Guinness, Carlton, and Honda drew raves and showed that big executions, when done right, can inspire and captivate an audience like a good movie. And in print, Harvey Nichols and MINI solidified their legacies and continued to make One Show history. In our 2006 One Show Issue, we celebrate the winners and finalists, who were truly the 'cream of the crop' from a record-breaking 17,900 entries from 64 countries around the world. And we talk to our 'Best of Show' winner, AMV BBDO for Guinness, and Unilever, the 'Client of the Year', for their exemplary work across all mediums.
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The Design Issue Volume 9.4
More and more, clients and advertisers are realizing the importance that design plays in a brand. From Apple to MINI, many successful launches have been built around brilliant design. In this issue, we talk to some of the key players like Steve Sandstrom who designed Tazo, Joe Duffy and his recent work for the Thymes, Neil Powell and MFP, part of a new breed of hybrid advertising/design firms, and John C Jay and Wieden's iconic work.
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Big vs. Small Volume 9.3
The winter issue gets down to the bottom of the big debate: Which is better, the big agencies or the newer crop of smaller ones? We hear from both sides, from Sean Doyle of London's Campbell Doyle Dye to Ty Montague from JWT and Doug Cameron at Amalgamated and many others. Our issue also looks back on the career of W+K's Jim Riswold and his iconic work for Nike. Always full of insight and discussion, the latest issue of one is a must-have for any creative.
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Beyond The 30-Second Spot Volume 9.2
Our fall issue talks about the latest buzzwords, branded entertainment. With the decline of 'traditional' media, we're seeing more and more branded short films, advergames, mobile marketing technology, and other forms of
communications. One. a magazine talks about this latest trend and focuses on the auto market, where 'The Hire' caused a sensation five years ago. We talk to branded content firms like Anomaly and Wexley School for Girls, and
interview William Gelner from BBH about the Axe Effect. We even caught up
with the artist Moby, who recently launched a new beverage line.
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2005 One Show Volume 9.1
one. a magazine's 2005 One Show issue covers the very best ads and design work from the past year. We talk with the 2005 One Show judges about the work itself, current trends and the judging process. We also interview Alex Bogusky of white-hot Crispin, Porter + Bogusky about reinventing the Burger King brand and Anh Tuan Pham of For Office Use Only about the MoMA Tall Buildings Web site. Full of insight, interviews and articles from some of the biggest names in the industry, one. a magazine is the premiere publication for advertising's creative community.
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Cutting-Edge International Volume 8.4
Our international issue takes you around the globe to some of the hottest agencies outside of the U.S. We show work from and talk to Sean Doyle at Campbell Doyle Dye, Andy Fackrell at 180 Amsterdam and Oliver Voss from Jung von Matt and many others. We also interview Tugboat in Tokyo, one of the only independent creative shops in that country, and showcase their groundbreaking work for Burberry. The issue also takes a look at the proliferation of fake viral ads and the makers behind them. We even had a chance to interview TV personality Mo Rocca, who offers his hilarious commentary on the state of advertising.
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The Future Volume 8.3
We start off the new year with our Winter 2005 issue of one. a magazine that looks into the future of advertising. Mike Hughes, president of The Martin Agency, discusses trends in the industry and the search for the proverbial 'next big thing' in advertising. David Angelo from davidandgoliath argues that advertising is still about ideas, not execution. We also feature four agencies who answered our challenge to give us their vision of the future. We even talk about package design and the invasion of big-box retailers. Full of insight and predictions, the winter issue will be sure to raise as many questions as it answers.
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Controversy Volume 8.2
Our Fall 2004 issue is all about controversy. We talk with Eric Silver, who shares his thoughts about working on memorable and controversial campaigns for Outpost.com and FedEx. We feature advertising legends Sal DeVito and Ellis Verdi, who discuss their long and colorful history of ruffling feathers and creating a stir with their work for clients such as the ACLU and Daffys. And, we interview political ad guru Bill Hillsman, best known for helping Jesse Ventura win the gubernatorial election in Minnesota. He talks about the good and bad of political advertising and the ad war between George Bush and John Kerry.
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2004 One Show Awards Volume 8.1
Volume 8.1 is our big 2004 One Show Awards issue. Inside you'll find coverage on the Client of the Year, Best of Show and many of our Pencil winners in the One Show, One Show Design and One Show Interactive. With more in-depth coverage than ever before, more photos and images and more special features, volume 8.1 is a comprehensive look at one of the most prestigious awards shows in advertising.
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Best of the Past Ten Years Volume 7.4
Volume 7.4 is a very special issue for two reasons: we're celebrating ten years of one. a magazine and debuting a newly-designed look. In this anniversary issue, you'll find excerpts from the very best articles that have appeared in one over the last decade. From viewpoints to techniques to outsiders, we feature some of the legends in advertising and beyond, telling their stories from their own points of view.
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The Design Issue Volume 7.3
Volume 7.3 highlights the intersection between advertising and design. Does great advertising start with great design, or are they completely separate entities? What is 'integration' when it comes to design? We talk about (and show) some of best in design and talk to creatives and designers about the roles each play in advertising.
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The Multicultural Issue Volume 7.2
Volume 7.2 covers the changing face of multicultural advertising. Lead articles include interviews with Wieden + Kennedy's Jimmy Smith; Jose Molla, Founder of La Comunidad; and Anita Santiago, the creator of the Spanish-language version of the Got Milk campaign. A gallery section includes the best multicultural work being done today, including creative for the African American, Asian American, and Hispanic American markets.
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The Best of Europe Volume 7.1
Volume 7.1, a special double issue, features the results of the 2003 One Show, as well as the best advertising from Europe. In the One Show section, articles include the results of One Show Interactive and the behind-the-scenes-strories of the making of Pecil-winning work, from TV to design. The Best of Europe section includes stories on Oliver Voss of Germany's Jung Von Matt and Toni Segarra, CD of Spain's S,C,P,F.
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Back to the Future Volume 6.4
In an industry that always looks toward what's coming next, Volume 6.4, The Nostalgia Issue, takes a look back to historic campaigns and their creators from the 60s, 70s, and 80s. In this issue, some of the leaders of the creative revolution, including Roy Grace, Phyllis Robinson, Ed McCabe, and Bob Levenson, share the stories of their careers. Also in the issue: Gerry Graf gives a brief history of the candy category, from Sometimes You Feel Like a Nut to Break Me off a Piece of That Kit-Kat Bar, and Jaimie Barrett remembers the VW bug.
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